If you're a Nebraskan, you're raised knowing a few things. Like Bob Devaney and Tom Osborne should probably get cuts in the Sainthood line. That blistering summers and deathy winters are good for the character. And if you happen to be in advertising, that when you recognize the potential in businesses, people and ideas, and work together to make them the best they can be, well... that's not a bad way to spend your days.