Creative Director with 25 years of experience building great American brands,
ideas and people. A proven leader and well-rounded creative talent with strengths
in world-class art direction, design and video production.
ideas and people. A proven leader and well-rounded creative talent with strengths
in world-class art direction, design and video production.
EXECUTIVE SUMMARY
• Advertising agency leader with extensive experience directing cross-functional creative and digital agency teams
• One of the most awarded creatives in the region, regularly appearing in the top-tier national and international shows
• Leadership team member and contributor that turned Bailey Lauerman into a small but mighty creative powerhouse
• Hands-on creative director with broad category experience in entertainment, restaurant and transportation
• Led highly effective broadcast, print, digital, social, collateral and non-traditional efforts
• Clients: Panda Express, Union Pacific, Cuties/Sun Pacific, Disney, ConAgra Foods, HDR, AMC Theatres and Phillips 66
• Scrutinizes the biggest idea, the smallest detail and everything in between
• Strategically oriented, with proven success driving client and agency revenue and results
• Curious and collaborative, with high degrees of empathy and a strong sense of responsibility to help others succeed
• Advertising agency leader with extensive experience directing cross-functional creative and digital agency teams
• One of the most awarded creatives in the region, regularly appearing in the top-tier national and international shows
• Leadership team member and contributor that turned Bailey Lauerman into a small but mighty creative powerhouse
• Hands-on creative director with broad category experience in entertainment, restaurant and transportation
• Led highly effective broadcast, print, digital, social, collateral and non-traditional efforts
• Clients: Panda Express, Union Pacific, Cuties/Sun Pacific, Disney, ConAgra Foods, HDR, AMC Theatres and Phillips 66
• Scrutinizes the biggest idea, the smallest detail and everything in between
• Strategically oriented, with proven success driving client and agency revenue and results
• Curious and collaborative, with high degrees of empathy and a strong sense of responsibility to help others succeed
SKILLS/AREAS OF EXPERTISE
• Creative direction and development • Brand discovery and implementation • Agency management
• Talent development • Art direction • Design • Broadcast content production • Video and Photography direction
• Internal communications • Recruitment branding • Digital marketing • New business
• Creative direction and development • Brand discovery and implementation • Agency management
• Talent development • Art direction • Design • Broadcast content production • Video and Photography direction
• Internal communications • Recruitment branding • Digital marketing • New business
WORK EXPERIENCE
HDR – Omaha, NE 2018-present
Creative Principal
• Part of the global brand team charged with elevating the quality and consistency of the HDR brand,
and developing campaign and messaging platforms
• Partners with architecture teams to bring brand and experience aspects to design projects
• Leads creative for branding client projects and initiatives
• Works with business development and marketing to create compelling, effective proposals
Freelance and Contract Creative Director – Omaha, NE 2017–2018
Contract and freelance Creative Specialist. I apply my wide range of talents and diverse experience to
help agencies and in-house departments with their creative direction, brand strategy and implementation,
concepting, art direction, design and video production challenges and opportunities. Available for projects
and pitches, or longer-term needs.
Bailey Lauerman – Omaha, NE 1997–2017
Ad Age’s National Small Agency of the Year (2013/2014) No. 4 Most Effective Independent Agency in North America, Effie Effectiveness Index (2014/2015)
Group Creative Director, Managing Partner 2016–2017
• Creative lead for agency’s top and highest profile accounts: Panda Express, Cuties/Sun Pacific, as well as
HDR, Phillips 66 and Disney Projects
• Part of management trio including client service and planning heads responsible for half of the agency’s
accounts, relationships, quality output, results and profitability
• Managed group of 20 within a cross-functional, matrixed team including brand strategists, creatives, connections
Strategists, digital specialists, account managers and project coordinators
• Buck stops with me for world-class caliber creative ideas, craft and results
• Promotional campaigns for Panda lead to several of the most profitable quarters in their history
Creative Principal
• Part of the global brand team charged with elevating the quality and consistency of the HDR brand,
and developing campaign and messaging platforms
• Partners with architecture teams to bring brand and experience aspects to design projects
• Leads creative for branding client projects and initiatives
• Works with business development and marketing to create compelling, effective proposals
Freelance and Contract Creative Director – Omaha, NE 2017–2018
Contract and freelance Creative Specialist. I apply my wide range of talents and diverse experience to
help agencies and in-house departments with their creative direction, brand strategy and implementation,
concepting, art direction, design and video production challenges and opportunities. Available for projects
and pitches, or longer-term needs.
Bailey Lauerman – Omaha, NE 1997–2017
Ad Age’s National Small Agency of the Year (2013/2014) No. 4 Most Effective Independent Agency in North America, Effie Effectiveness Index (2014/2015)
Group Creative Director, Managing Partner 2016–2017
• Creative lead for agency’s top and highest profile accounts: Panda Express, Cuties/Sun Pacific, as well as
HDR, Phillips 66 and Disney Projects
• Part of management trio including client service and planning heads responsible for half of the agency’s
accounts, relationships, quality output, results and profitability
• Managed group of 20 within a cross-functional, matrixed team including brand strategists, creatives, connections
Strategists, digital specialists, account managers and project coordinators
• Buck stops with me for world-class caliber creative ideas, craft and results
• Promotional campaigns for Panda lead to several of the most profitable quarters in their history
Executive Creative Director, V.P. Creative Director Nov. 2000–Feb 2016
• Creative lead for agency’s top and highest profile accounts: Union Pacific, and ConAgra Foods, as well as
contributing to Disney and AMC Theatres
• Pioneered and helped lead Omaha outpost office of 7 to become BL’s home office with up to 80 people
• Played key role in developing the “Building America” campaign, brought it to life and became brand shepherd
• Grew Union Pacific from a branding assignment to AOR of national branding and advertising, then took over
internal communications, recruitment branding and business acquisition efforts
• Responsible for the output and professional development of up to 20 direct creative, digital and production reports
• Responsible for the quality and effectiveness of every piece of work that went out the door. 1,100 projects in some years
• Oversaw and directed every major video and photo production, some with 1MM+ production budgets
• Helped take Union Pacific from a dormant marketer to a Top 100 Most Beloved Brand
• Creative lead for agency’s top and highest profile accounts: Union Pacific, and ConAgra Foods, as well as
contributing to Disney and AMC Theatres
• Pioneered and helped lead Omaha outpost office of 7 to become BL’s home office with up to 80 people
• Played key role in developing the “Building America” campaign, brought it to life and became brand shepherd
• Grew Union Pacific from a branding assignment to AOR of national branding and advertising, then took over
internal communications, recruitment branding and business acquisition efforts
• Responsible for the output and professional development of up to 20 direct creative, digital and production reports
• Responsible for the quality and effectiveness of every piece of work that went out the door. 1,100 projects in some years
• Oversaw and directed every major video and photo production, some with 1MM+ production budgets
• Helped take Union Pacific from a dormant marketer to a Top 100 Most Beloved Brand
Associate Creative Director, Senior Art Director 1997–2000
• Lead creative on The Half Price Stores/Gordman’s retail account, responsible for concepting, writing and producing
broadcast throughout the heavy retail cycle
• Created the “It’s The Same Thing!” campaign as well as coining “Nebrasketball” for the UN-L Athletic Department
• Lead creative on The Half Price Stores/Gordman’s retail account, responsible for concepting, writing and producing
broadcast throughout the heavy retail cycle
• Created the “It’s The Same Thing!” campaign as well as coining “Nebrasketball” for the UN-L Athletic Department
NEW BUSINESS 1997–2017
Played a major role in new business pitches. Victories include nationwide, consultant-led searches such as Panda Express, AMC Theatres, Phillips 66, and UHC Healthcare. Other significant wins include Disney, Union Pacific, HDR and ConAgra Foods.
Played a major role in new business pitches. Victories include nationwide, consultant-led searches such as Panda Express, AMC Theatres, Phillips 66, and UHC Healthcare. Other significant wins include Disney, Union Pacific, HDR and ConAgra Foods.
HONORS, LEADERSHIP & EDUCATION
Honors and Recognition
• The One Show; The Effies; Communication Arts Advertising, Design and Exhibit Annuals; Graphis’ Design,
Advertising and Poster Annuals; The National ADDYs; ADWEEK; The New York Times; Rolling Stone;
Creativity Magazine; HOW Magazine’s International Annual of Design; AIGA; The O’Toole Awards; PRINT’s
Regional Design Annual; the IAC Awards; Art Directors Club; The Webbys; and RAMA
LEADERSHIP
• Adjunct Professor, University of Nebraska-Lincoln (2002)
• Presented at the Leading Age Global Conference on Aging in Washington D.C. (2012)
• Board Member, Fontenelle Forest, Bellevue NE (2012–2014)
• Featured speaker at multiple AdFed events
• Judged numerous state and regional ADDY’s, EFFIE’s and NSAC competitions
• Adjunct Professor, University of Nebraska-Lincoln (2002)
• Presented at the Leading Age Global Conference on Aging in Washington D.C. (2012)
• Board Member, Fontenelle Forest, Bellevue NE (2012–2014)
• Featured speaker at multiple AdFed events
• Judged numerous state and regional ADDY’s, EFFIE’s and NSAC competitions
EDUCATION
• Bachelor of Journalism-Advertising, University of Nebraska-Lincoln
• Bachelor of Journalism-Advertising, University of Nebraska-Lincoln
MISCELLANY
• Major label recording artist as the bass player for The Millions (1990–1994). Single “Sometimes” reached #20 on CMJ charts
• Co-founding member of songwriting and performing group, Tragic Jack (2014–present). Coming soon to a dive bar near you
• Designed Ornament representing Nebraska on the White House Blue Room Christmas Tree for Sen. Chuck Hagel (2008)
• H.S. All American Swimmer. Held a school record for 29 years
• Member of three Big 8 Championship swimming teams at the University of Nebraska-Lincoln
*References available upon request