UNION PACIFIC "YOU'LL FIND US."
The good news? Union Pacific had evolved. Far more than simply a railroad, the company had integrated technology and system improvements to become an international, multimodal, door-to-door logistics solutions provider. However, the brand faced a huge perceptual challenge. Businesses believed railroad wasn’t for them, especially if they didn’t have tracks leading to their back door.
The good news? Union Pacific had evolved. Far more than simply a railroad, the company had integrated technology and system improvements to become an international, multimodal, door-to-door logistics solutions provider. However, the brand faced a huge perceptual challenge. Businesses believed railroad wasn’t for them, especially if they didn’t have tracks leading to their back door.
To combat this misperception, we drove new customer acquisition and expanded Union Pacific’s market share. I led the development of national television commercials, a new targeted digital strategy, and an integrated campaign targeting business decision makers, that all drove home one simple message: “Wherever you find business, you’ll find us.”
You'll Find Us :60
WSJ rich media unit
Pre-roll video
Mondrian Rich Media Unit